อื้อ ฉาว
“อื้อ ฉาว” (ыы чао) — scandal in Thai. Noun, level B1. Literally "roar-thunder": the first word is the hum of a crowd, the second a deafening sound. A word of newspaper headlines; stories about celebrities begin with it. In a live sentence: “มี อื้อ ฉาว ใหญ่ วัน นี้” — Today there is a big scandal. Written with the characters อ, ื, ้, อ, ฉ, า, ว. A word from the everyday Thai course, level B1.
In short
| Written in Thai | อื้อ ฉาว |
| Read in Latin letters | ыы чао |
| Translation | scandal |
| Part of speech | noun |
| Level | B1 |
Why it looks that way
Literally "roar-thunder": the first word is the hum of a crowd, the second a deafening sound. A word of newspaper headlines; stories about celebrities begin with it
A word with a story stays in memory longer than one learned as a “spelling — translation” pair: memory holds on to meaning, not to a string.
In a live sentence
A single word almost never appears alone in conversation. A sentence shows where it fits and what stands next to it.
- มี อื้อ ฉาว ใหญ่ วัน นี้ми ыы чао йай ван нийToday there is a big scandal
How not to forget this word
Reading a word and remembering it are different jobs. A day later, little survives of a single reading — and that is not bad memory, that is how memory works.
- This has been tested on foreign words too. The difference shows up most when you test yourself a few days later rather than straight away.checked many timesKim & Webb, 2022, Language Learning 72(2) · 48 experiments, 3,411 participants, 98 comparisons.
- Recalling beats re-reading. Covering the translation and trying to remember it does more than reading it ten more times.checked many timesAdesope, Trevisan & Sundararajan, 2017, Review of Educational Research 87(3) · 188 experiments, 272 comparisons. g = 0.61; against plain re-reading 0.51, against passive review 0.93.
- An answer you worked out yourself sticks better than one handed to you.checked many timesBertsch et al., 2007, Memory & Cognition 35(2) · 86 studies, 445 comparisons, d = 0.40.
Frequently asked
How do you say “scandal” in Thai?
«อื้อ ฉาว», read “ыы чао”. In a live sentence: “มี อื้อ ฉาว ใหญ่ วัน นี้” — Today there is a big scandal. Noun, level B1; written with the characters อ, ื, ้, อ, ฉ, า, ว.
How is “อื้อ ฉาว” written in Latin letters?
ыы чао. This is a practical spelling — you need it to read aloud and be understood, not to meet an academic standard.
Why does this word look the way it does?
Literally "roar-thunder": the first word is the hum of a crowd, the second a deafening sound. A word of newspaper headlines; stories about celebrities begin with it. A word with a story stays in memory longer than a “spelling — translation” pair: memory holds on to meaning, not to a string.