LingoflyЖарнама
- ЖарнамаZharnamaadvertising
“Жарнама” (Zharnama) — advertising in Kazakh. Noun, level A2, topic — shopping and money. From zhar salu, to announce to all; the word covers an ad and an announcement — the job ad is zhumys zharnamasy; an ad break is zharnama uzilisi. In a live sentence: “Жарнама фильмді бөліп жіберді” (Zharnama filmdi bölip zhiberdi) — The advertising interrupted the film. You can hear how it sounds right here. Written with the characters Ж, а, р, н, а, м, а.
In short
| Written in Kazakh | Жарнама (Zharnama) |
| Read in Latin letters | Zharnama |
| Translation | advertising |
| Part of speech | noun |
| Level | A2 |
Why it looks that way
from zhar salu, to announce to all; the word covers an ad and an announcement — the job ad is zhumys zharnamasy; an ad break is zharnama uzilisi
A word with a story stays in memory longer than one learned as a “spelling — translation” pair: memory holds on to meaning, not to a string.
In a live sentence
A single word almost never appears alone in conversation. A sentence shows where it fits and what stands next to it.
- Жарнама фильмді бөліп жібердіZharnama filmdi bölip zhiberdiThe advertising interrupted the film
Nearby words: shopping and money
How much it costs, whether there is a smaller one, whether cards are accepted. A shop forgives mistakes: miss a word and they will show you the thing with their hands anyway.
- Қанша тұрады?Qansha tūrady?how much does it cost?Literally "how much does it stand". "Turu" means both "to stand" and "to cost".
- ТеңгеTeñgetengeThe ng is a nasal n, like the last sound of English "sing". From the Turkic "tenge" — coin, balance.
- ДүкенDükenstoreFrom the Persian "dukan", a shop. The store is "duken" and the market is "bazar": for Kazakh these are two different places.
- БазарBazarbazaarA Persian word — the same one as English "bazaar". "Bazarlyq" is a treat brought back from the market — a custom with a name of its own.
- СөреSörestallo as in "her", lips rounded and pushed forward: so-re
- СатушыSatushyseller"Satu" is "to sell", "-shy" is "the one who does it": satu-shy. The same piece in "zhurgizushi", "driver".
- Сатып алушыSatyp alushybuyer"Satyp alu" is "to buy", literally "to take by selling". Plus the same "-shy": satyp alu-shy.
- ТаразыTarazyscalesAlso the constellation Libra and the zodiac sign — one word for all of it.
- КеліKelikilogram (market unit)At the bazaar people count in "keli", not kilograms: "bir keli alma" is a kilo of apples.
- БалғынBalğynfreshgh is a voiced g made deep in the throat: bal-GHYN
Test yourself
Five questions from the same set — “shopping and money”. Recalling a spelling from meaning is harder than knowing a familiar word on sight, and therefore more useful.
- How do you say “advertising” in Kazakh?
from zhar salu, to announce to all; the word covers an ad and an announcement — the job ad is zhumys zharnamasy; an ad break is zharnama uzilisi
- How do you say “buyer” in Kazakh?
"Satyp alu" is "to buy", literally "to take by selling". Plus the same "-shy": satyp alu-shy.
- How do you say “store” in Kazakh?
From the Persian "dukan", a shop. The store is "duken" and the market is "bazar": for Kazakh these are two different places.
- How do you say “fresh” in Kazakh?
About herbs and vegetables. About bread one would rather say "zhan piskin" — "freshly baked".
- How do you say “seller” in Kazakh?
"Satu" is "to sell", "-shy" is "the one who does it": satu-shy. The same piece in "zhurgizushi", "driver".
How not to forget this word
Reading a word and remembering it are different jobs. A day later, little survives of a single reading — and that is not bad memory, that is how memory works.
- This has been tested on foreign words too. The difference shows up most when you test yourself a few days later rather than straight away.checked many timesKim & Webb, 2022, Language Learning 72(2) · 48 experiments, 3,411 participants, 98 comparisons.
- Recalling beats re-reading. Covering the translation and trying to remember it does more than reading it ten more times.checked many timesAdesope, Trevisan & Sundararajan, 2017, Review of Educational Research 87(3) · 188 experiments, 272 comparisons. g = 0.61; against plain re-reading 0.51, against passive review 0.93.
- An answer you worked out yourself sticks better than one handed to you.checked many timesBertsch et al., 2007, Memory & Cognition 35(2) · 86 studies, 445 comparisons, d = 0.40.
Frequently asked
How do you say “advertising” in Kazakh?
«Жарнама» (Zharnama), read “Zharnama”. In a live sentence: “Жарнама фильмді бөліп жіберді” (Zharnama filmdi bölip zhiberdi) — The advertising interrupted the film. You can hear how it sounds right on this page. Noun, level A2, from the set “shopping and money”; written with the characters Ж, а, р, н, а, м, а.
How is “Жарнама” (Zharnama) written in Latin letters?
Zharnama. This is a practical spelling — you need it to read aloud and be understood, not to meet an academic standard.
Why does this word look the way it does?
From zhar salu, to announce to all; the word covers an ad and an announcement — the job ad is zhumys zharnamasy; an ad break is zharnama uzilisi. A word with a story stays in memory longer than a “spelling — translation” pair: memory holds on to meaning, not to a string.
Can I hear how this sounds?
Yes, right on this page: click the word and it will play. The sound works on any phone, and nothing needs to be installed.