این گران است
“این گران است” (in gârân ast) — this is expensive in Persian. Phrase, level A1, topic — shopping and money. The sentence that opens every negotiation. In geran ast, vali khoob — expensive, but good. In a live sentence: “این گران است, ولی خوب است” — It is expensive, but good. Written with the characters ا, ی, ن, گ, ر, ا, ن, ا, س, ت. One of 82 words in the set “shopping and money” in the Persian course.
In short
| Written in Persian | این گران است |
| Read in Latin letters | in gârân ast |
| Translation | this is expensive |
| Part of speech | phrase |
| Level | A1 |
Why it looks that way
The sentence that opens every negotiation. In geran ast, vali khoob — expensive, but good
A word with a story stays in memory longer than one learned as a “spelling — translation” pair: memory holds on to meaning, not to a string.
In a live sentence
A single word almost never appears alone in conversation. A sentence shows where it fits and what stands next to it.
- این گران است, ولی خوب استin gârân ast, vali khub astIt is expensive, but good
Nearby words: shopping and money
How much it costs, whether there is a smaller one, whether cards are accepted. A shop forgives mistakes: miss a word and they will show you the thing with their hands anyway.
- چندchandhow many?The number-word of shopping: chand?, how much? Chand ta?, how many? Works for prices, ages and counts alike
- تومانtumântomanThe currency unit of daily speech, ten rials each. Prices are said in tomans straight away, no zeros spelled out
- فروشگاهfârushgâhshopLiterally "place of selling": forush sale + gah place. The generic shop, from grocery to mall
- بازارbâzârbazaarThe covered market-city of shops and caravanserais — the word that walked from these streets into English whole
- نیمکتnemkatcounterThe shop counter, the bench of trade. Same word as the park bench — the place you lean on to buy
- فروشندهfârushândesellerForush sale + the -ande of the doer: a selling one. Forooshgah, the shop, is its place
- مشتریmâshtaricustomerThe one who shops — from the root of "a user". The polite address to any stranger at the counter
- ترازوtarâzuscalesThe balance of the fruit stall, always old and always trusted. Tarazoo inja-ye: the scales are here
- کیلوkilâkiloThe metric word, said short. Orders are weighed in kilos: do kilo sib — two kilos of apples
- تازهtâzefreshFresh — bread, fruit, news. The compliment of the bakery and the complaint of the fishmonger when absent
Test yourself
Five questions from the same set — “shopping and money”. Recalling a spelling from meaning is harder than knowing a familiar word on sight, and therefore more useful.
- How do you say “this is expensive” in Persian?
The sentence that opens every negotiation. In geran ast, vali khoob — expensive, but good
- How do you say “customer” in Persian?
The one who shops — from the root of "a user". The polite address to any stranger at the counter
- How do you say “shop” in Persian?
Literally "place of selling": forush sale + gah place. The generic shop, from grocery to mall
- How do you say “fresh” in Persian?
Fresh — bread, fruit, news. The compliment of the bakery and the complaint of the fishmonger when absent
- How do you say “seller” in Persian?
Forush sale + the -ande of the doer: a selling one. Forooshgah, the shop, is its place
How not to forget this word
Reading a word and remembering it are different jobs. A day later, little survives of a single reading — and that is not bad memory, that is how memory works.
- This has been tested on foreign words too. The difference shows up most when you test yourself a few days later rather than straight away.checked many timesKim & Webb, 2022, Language Learning 72(2) · 48 experiments, 3,411 participants, 98 comparisons.
- Recalling beats re-reading. Covering the translation and trying to remember it does more than reading it ten more times.checked many timesAdesope, Trevisan & Sundararajan, 2017, Review of Educational Research 87(3) · 188 experiments, 272 comparisons. g = 0.61; against plain re-reading 0.51, against passive review 0.93.
- An answer you worked out yourself sticks better than one handed to you.checked many timesBertsch et al., 2007, Memory & Cognition 35(2) · 86 studies, 445 comparisons, d = 0.40.
Frequently asked
How do you say “this is expensive” in Persian?
«این گران است», read “in gârân ast”. In a live sentence: “این گران است, ولی خوب است” — It is expensive, but good. Phrase, level A1, from the set “shopping and money”; written with the characters ا, ی, ن, گ, ر, ا, ن, ا, س, ت.
How is “این گران است” written in Latin letters?
in gârân ast. This is a practical spelling — you need it to read aloud and be understood, not to meet an academic standard.
Why does this word look the way it does?
The sentence that opens every negotiation. In geran ast, vali khoob — expensive, but good. A word with a story stays in memory longer than a “spelling — translation” pair: memory holds on to meaning, not to a string.