Ցուցափեղկ
“Ցուցափեղկ” (tsutsap'eghg) — shop window in Western Armenian. Noun, level A2, topic — shopping and money. four syllables, a breathy փ inside and a sharp k' at the end: tsu-tsa-p'e-GHK'. In a live sentence: “Ցուցափեղկում գեղեցիկ վերարկու կայ” — There is a beautiful coat in the shop window. Written with the characters Ց, ո, ւ, ց, ա, փ, ե, ղ, կ. One of 88 words in the set “shopping and money” in the Western Armenian course.
In short
| Written in Western Armenian | Ցուցափեղկ |
| Read in Latin letters | tsutsap'eghg |
| Translation | shop window |
| Part of speech | noun |
| Level | A2 |
How to pronounce it
four syllables, a breathy փ inside and a sharp k' at the end: tsu-tsa-p'e-GHK'
Why it looks that way
ցուցադրել is to display and փեղկ is a shutter: the 'displaying shutter'. The same ցուց- head stands in ցուցակ, a list, and դասացուցակ, the timetable
A word with a story stays in memory longer than one learned as a “spelling — translation” pair: memory holds on to meaning, not to a string.
In a live sentence
A single word almost never appears alone in conversation. A sentence shows where it fits and what stands next to it.
- Ցուցափեղկում գեղեցիկ վերարկու կայtsutsap'eghgum keghetsig verargu gayThere is a beautiful coat in the shop window
Nearby words: shopping and money
How much it costs, whether there is a smaller one, whether cards are accepted. A shop forgives mistakes: miss a word and they will show you the thing with their hands anyway.
- Խանութkhanut'storeThe ending -ութ turns a verb into the place where it happens:
խան-(to trade) +-ութ— the trading place. A pattern worth spotting - ՇուկայshugaymarketClassical spelling adds a final յ:
շուկայ. An old trade word you will recognize across the whole region — say shoo-GUY - ԲանկpangbankAn international word, but the բ sounds like p in the West: 'pangk'. Your first bank where the b reads p
- Վաճառասեղանvajarraseghanmarket counter
վաճառել(to sell) +սեղան(table): literally 'the selling table'. The ռ in the middle is a full rolled rr, and both halves will come back as words of their own - ՎաճառողvajarroghsellerSame root
վաճառ-as in the market counter. The ending -ող turns a verb into its doer: literally 'the selling one' - ԳնորդknortbuyerFrom
գնել, to buy. The same -ող doer-ending as inվաճառող, the seller — one buys, the other sells - Կշեռքgsherrk'scalesFrom
կշռել, to weigh. Armenian keeps it singular — oneկշեռք— where English insists on a pair of scales - ԿիլոգրամgilokramkilogramAt the market you will almost always hear the short form
կիլօ:մէկ կիլօ պոմիտոր— a kilo of tomatoes - Թարմt'armfreshStarts with the breathy թ, a t on an exhale. The key word of every market:
թարմ հաց, fresh bread,թարմ ձուկ, fresh fish - ՀասածhasadzripeFrom
հասնիլ, to arrive or to ripen: a ripe fruit is literally one that has 'arrived'. The -ած ending marks a finished state — you will see it again
Test yourself
Five questions from the same set — “shopping and money”. Recalling a spelling from meaning is harder than knowing a familiar word on sight, and therefore more useful.
- How do you say “shop window” in Western Armenian?
ցուցադրել is to display and փեղկ is a shutter: the 'displaying shutter'. The same ցուց- head stands in ցուցակ, a list, and դասացուցակ, the timetable
- How do you say “scales” in Western Armenian?
From կշռել, to weigh. Armenian keeps it singular — one կշեռք — where English insists on a pair of scales
- How do you say “bank” in Western Armenian?
An international word, but the բ sounds like p in the West: 'pangk'. Your first bank where the b reads p
- How do you say “ripe” in Western Armenian?
From հասնիլ, to arrive or to ripen: a ripe fruit is literally one that has 'arrived'. The -ած ending marks a finished state — you will see it again
- How do you say “buyer” in Western Armenian?
From գնել, to buy. The same -ող doer-ending as in վաճառող, the seller — one buys, the other sells
How not to forget this word
Reading a word and remembering it are different jobs. A day later, little survives of a single reading — and that is not bad memory, that is how memory works.
- This has been tested on foreign words too. The difference shows up most when you test yourself a few days later rather than straight away.checked many timesKim & Webb, 2022, Language Learning 72(2) · 48 experiments, 3,411 participants, 98 comparisons.
- Recalling beats re-reading. Covering the translation and trying to remember it does more than reading it ten more times.checked many timesAdesope, Trevisan & Sundararajan, 2017, Review of Educational Research 87(3) · 188 experiments, 272 comparisons. g = 0.61; against plain re-reading 0.51, against passive review 0.93.
- An answer you worked out yourself sticks better than one handed to you.checked many timesBertsch et al., 2007, Memory & Cognition 35(2) · 86 studies, 445 comparisons, d = 0.40.
Frequently asked
How do you say “shop window” in Western Armenian?
«Ցուցափեղկ», read “tsutsap'eghg”. four syllables, a breathy փ inside and a sharp k' at the end: tsu-tsa-p'e-GHK'. In a live sentence: “Ցուցափեղկում գեղեցիկ վերարկու կայ” — There is a beautiful coat in the shop window. Noun, level A2, from the set “shopping and money”; written with the characters Ց, ո, ւ, ց, ա, փ, ե, ղ, կ.
How is “Ցուցափեղկ” written in Latin letters?
tsutsap'eghg. This is a practical spelling — you need it to read aloud and be understood, not to meet an academic standard.
Why does this word look the way it does?
ցուցադրել is to display and փեղկ is a shutter: the 'displaying shutter'. The same ցուց- head stands in ցուցակ, a list, and դասացուցակ, the timetable. A word with a story stays in memory longer than a “spelling — translation” pair: memory holds on to meaning, not to a string.