прямий ефір
“прямий ефір” — live broadcast in Ukrainian. Noun, level B1. Efir starts on e and carries an i inside — there is no separate "e-with-tail" letter to reach for. Live is u priamomu efiri, in the on-form. In a live sentence: “Інтервʼю йшло в прямому ефірі” — The interview was broadcast live. A word from the everyday Ukrainian course, level B1.
In short
| Written in Ukrainian | прямий ефір |
| Translation | live broadcast |
| Part of speech | noun |
| Level | B1 |
Why it looks that way
Efir starts on e and carries an i inside — there is no separate "e-with-tail" letter to reach for. Live is u priamomu efiri, in the on-form.
A word with a story stays in memory longer than one learned as a “spelling — translation” pair: memory holds on to meaning, not to a string.
In a live sentence
A single word almost never appears alone in conversation. A sentence shows where it fits and what stands next to it.
- Інтервʼю йшло в прямому ефіріThe interview was broadcast live
How not to forget this word
Reading a word and remembering it are different jobs. A day later, little survives of a single reading — and that is not bad memory, that is how memory works.
- This has been tested on foreign words too. The difference shows up most when you test yourself a few days later rather than straight away.checked many timesKim & Webb, 2022, Language Learning 72(2) · 48 experiments, 3,411 participants, 98 comparisons.
- Recalling beats re-reading. Covering the translation and trying to remember it does more than reading it ten more times.checked many timesAdesope, Trevisan & Sundararajan, 2017, Review of Educational Research 87(3) · 188 experiments, 272 comparisons. g = 0.61; against plain re-reading 0.51, against passive review 0.93.
- An answer you worked out yourself sticks better than one handed to you.checked many timesBertsch et al., 2007, Memory & Cognition 35(2) · 86 studies, 445 comparisons, d = 0.40.
Frequently asked
How do you say “live broadcast” in Ukrainian?
«прямий ефір». In a live sentence: “Інтервʼю йшло в прямому ефірі” — The interview was broadcast live. Noun, level B1.
Why does this word look the way it does?
Efir starts on e and carries an i inside — there is no separate "e-with-tail" letter to reach for. Live is u priamomu efiri, in the on-form. A word with a story stays in memory longer than a “spelling — translation” pair: memory holds on to meaning, not to a string.